Deemed as the first major algorithmic change in 12 years the implementation of hummingbird by Google might have changed search engine optimization (SEO), or at least the way we get our results. Catering to the popular voice commands of “ask and answer” this new implementation will bring you the answers you are looking for….or will it?
Whether you are looking for the nearest burger joint or researching potential business partners how do you know what to look for?
- Facts vs. Opinions vs Experience: All are important when making any choice but you need to separate them. The facts give you solid evidence and provide information while experience of both the vendor and their customers are often displayed in forms of FAQ’s, case studies, videos or testimonials. Opinions are readily available but it is important to remember they are often shared when people are either very happy with a service or upset so remember to include them in your research but weight them accordingly.
- Dig Deeper: Use multiple search terms and search engines and go beyond the first page of your search results – think outside the box. When researching a company reach out to peers, ask your social and professional networks or check out current job postings and their executive team to get an “inside” look at their organization.
- Check your sources: Make sure the information you are gathering along the way is valid, truthful and reliable. This is important because believe it or not everything posted on the internet is true. And trust your instincts it will eliminate regret in the long run.
Google might bring you answers to your questions but ultimately it’s up to you to decide what the correct answer is. Have any other tips you would like to share? Let me know, I look forward to hearing from you.